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I Ranked Paid Ad Channels: From Complete Waste to Money Printer
access_time 2025-12-13T08:21:55.883Z face Ovais Ahmad
I Ranked Paid Ad Channels: From Complete Waste to Money Printer Most businesses don’t lose money on ads because their creatives are bad or their targeting is off. They lose money because they’re using the wrong paid channels for their business stage. Some platforms are built for awareness. Some are ...
Performance Marketing Terminology Explained
access_time 2025-11-23T13:37:23.894Z face Ovais Ahmad
Performance Marketing Terminology Explained What is Performance Marketing? disciplined digital marketing sub-strategy focused entirely on generating concrete, measurable results. Unlike traditional advertising (think a massive highway billboard that everyone sees but no one can track), performance m...
Built to Last: Why Consistent Branding Gives Performance Marketing Its Power
access_time 2025-11-21T11:46:36.982Z face Ovais Ahmad
Built to Last: Why Consistent Branding Gives Performance Marketing Its Power Performance marketing moves fast. Campaigns shift quickly, new tests launch constantly, and creative ideas multiply by the week. In that rush, a brand’s identity can start to slip without anyone noticing. Consistency become...
7 Crucial Marketing Trends and Lessons Shaping Success in 2026
access_time 1763376840000 face Ovais Ahmad
7 Crucial Marketing Trends and Lessons Shaping Success in 2026 The Big Shifts Every Marketer Must Prepare for in 2026 Digital marketing is shifting at a pace that surprises even experienced professionals. Platforms keep evolving, audiences change their behavior every few months, and creative quality...
How would I learn digital marketing if I could start over in 2026
access_time 1762675740000 face Ovais Ahmad
How would I learn digital marketing if I could start over in 2026 9 Step Roadmap to Professional Success In today's rapidly evolving digital landscape, becoming a successful digital marketer requires more than just basic knowledge. It demands a strategic mindset, a foundational understanding of mark...