This is a bundle course which includes 4 Sections (Courses) Introduction to Programmatic Ads DV360 Step-by-Step Tutorial CM360 Step-by-Step Tutorial Oracle BlueKai Step-by-Step Tutorial Note: If you buy this course, you don’t have to buy these courses individually as they are completely included in this bundle course Learning Journey:
Module 1: Intro to Programmatic — Evolution, Ecosystem, Roles, Buying types Outcome: Explain programmatic clearly (interviews, client pitches)
Module 2: DV360 — Introduction, Benefits, Campaign structure, Targeting, Deals, Creatives, Reporting, Optimization, Reach planner, Inventory Marketplace, and other tools Outcome: Launch/manage DV360 campaigns like an agency pro
Module 3: CRO — Tracking, testing, performance insights. Outcome: Bridge media buying with optimization.
Module 4: CM360 — Trafficking, Floodlights, Ad Ops and everything in between

Most digital marketers stop at Google Ads and Meta Ads. They learn setups, tweak creatives, chase ROAS — but never understand the technology behind how ads are bought, optimized, and delivered across the open web. That’s where Programmatic Advertising comes in — the invisible engine powering ads across sites, apps, and CTV. It’s what top agencies use to reach the right audience using data, automation, and AI-driven platforms like DV360, CM360, and Oracle BlueKai. Learning Programmatic doesn’t just upskill you — it reshapes your career trajectory. You stop running isolated platforms and start managing audiences, data, and media technology itself. You speak the language of global agencies and enterprise clients — joining the elite who drive multi-million-dollar campaigns

Though this course starts with absolute basics but still one of the most comprehensive courses available online on tools like DV360, CM360 and Oracle BlueKai Knowing basic terminologies of Online Advertising will be beneficial

Digital Marketers who want to upskill and learn this niche skill which is in-demand and one of the highest paid skills
Beginners in Programmatic Ads who want to impress big agencies and companies in the interview with knowledge of these tools and target programmatic Ads related Internships and jobs
Agencies who want to add-on programmatic Ads as a service or looking to get this technology for their clients

I have discussed my 12 years of experience in programmatic Ads in this course and provided real industry insights, case studies, use cases and examples This is still probably the only course which shows live demo and step by step tutorials in platforms like DV360 and CM360 You don’t need to be a tech expert. This course takes you from zero to expert with real dashboard training. You’ll learn not just how to click, but why things work — the same understanding that helped our students get hired at leading agencies.