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Module 1: Introduction to Programmatic Advertising
1: Introduction: Advertisers, Publishers and evolution of Ad Networks
2: Ad Exchanges, DMP, Verification Vendors & other stakeholders
3: Types of Programmatic Buying/Deals
Module 2: DV360
About Module
2.1: Introduction to DV360 module
2.2: What is a DSP?
2.3: DV360 account opening process
2.4: Advantages of DV360 over other Ad platforms
2.5: Account Hierarchy in DV360
2.6: Introduction to Platform UI
2.7: Create an Advertiser account in DV360
2.8: Campaign naming & Convention
Campaign Naming sheet link
Campaign Naming sheet
2.7: Campaign budgets and KPIs
2.8: Reach & Frequency of campaigns
4: Create your first Campaign in DV360
5: Create your first Insertion Order (IO) in DV360
6: Floodlight setup (Conversion tracking in DV360)
7: Creative Formats and Types available in DV360
8: Create your first Line Items in DV360
9: Reports and Dashboards in DV360
10: Types of YouTube Ads available in DV360
11: Create YouTube Ads and Line Items in DV360
12: Types of Inventory Deals in DV360
Quiz - Types of Inventory DV360
13: Marketplace in DV360
14: How to setup and Configure deals in DV360
Quiz - Setup and Configure deals in DV360
15: Traffic 3rd Party creative tags in DV360
16: Native Ads, Rich Media Ads and Creative Gallery in DV360
17: Troubleshoot - Line item not delivering in DV360
18: Introduction to branding campaigns
19: Reach Planner in DV360
20: Introduction to Programmatic DOOH
Module 3: Conversion Rate Opitimzation
1: Conversion rate optimization tips for landing pages
Module 4: CM360
1: What is CM360 and what is it used for?
Quiz - CM360 Lesson 1
2:Platform Walk-Through and modules of CM360
3: About trafficking workflow and Ad Selection process in CM360
4: Create an Advertiser account in CM360
5: Create your first campaign in CM360
6: Create Placements in CM360
Quiz - CM360 lesson 6
7: Upload Creatives and create Ads in CM360
Quiz - CM360 lesson 7
8: Download, Send & Ad Test Tags in CM360
Quiz - CM360 lesson 8
9: Floodlight configuration and activities in CM360
Quiz - CM360 Lesson 9
10: Create Retargeting Audience and campaign in CM360
Quiz - CM360 Lesson 10
11: CM360 VS DV360
Module 5: DMP (Oracle BlueKai)
1: Introduction to Data Management Platforms
2: Oracle BlueKai: UI and Audience Taxonomy Walk-through
3: Oracle BlueKai : Export and Activate Audience Segments
Quiz - DMP lesson 3
Advanced Terminology Explained
FAQs with Answers