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Module 1: Introduction to Programmatic Advertising
1.1: Introduction: Advertisers, Publishers and evolution of Ad Networks
1.2: Ad Exchanges, DMP, Verification Vendors & other stakeholders
1.3: Types of Programmatic Buying/Deals
Module 2: DV360
About Module
2.1: Introduction to DV360 module
2.2: What is a DSP?
2.3: DV360 account opening process
2.4: Advantages of DV360 over other Ad platforms
2.5: Account Hierarchy in DV360
2.6: Introduction to Platform UI
2.7: Create an Advertiser account in DV360
2.8: Campaign naming & Convention
2.8: Campaign Naming sheet link
Campaign Naming sheet
2.9: Campaign budgets and KPIs
2.10: Reach & Frequency of campaigns
2.11: Create your first Campaign in DV360
2.12: Create your first Insertion Order (IO) in DV360
2.13: Floodlight setup (Conversion tracking in DV360)
2.14: Creative Formats and Types available in DV360
2.15: Create your first Line Items in DV360
2.16: Reports and Dashboards in DV360
2.17: Types of YouTube Ads available in DV360
2.20: Create YouTube Ads and Line Items in DV360
2.21: Types of Inventory Deals in DV360
Quiz - Types of Inventory DV360 2.21
2.22: Marketplace in DV360
2.23: How to setup and Configure deals in DV360
Quiz - Setup and Configure deals in DV360 2.23
2.24: Traffic 3rd Party creative tags in DV360
2.25: Native Ads, Rich Media Ads and Creative Gallery in DV360
2.26: Troubleshoot - Line item not delivering in DV360
2.27: DV360 Campaign Delivery Troubleshooting Checklist
2.28: Introduction to branding campaigns
2.29: Reach Planner in DV360
2.30: Introduction to Programmatic DOOH
Module 3: Conversion Rate Opitimzation
3.1: Conversion rate optimization for landing pages
Module 4: CM360
4.1: What is CM360 and what is it used for?
Quiz - CM360 Lesson 4.1
4.2: Platform Walk-Through and modules of CM360
4.3: About trafficking workflow and Ad Selection process in CM360
4.4: Create an Advertiser account in CM360
4.5: Create your first campaign in CM360
4.6: Create Placements in CM360
Quiz - CM360 lesson 4.6
4.7: Upload Creatives and create Ads in CM360
Quiz - CM360 lesson 4.7
4.8: Download, Send & Ad Test Tags in CM360
Quiz - CM360 lesson 4.8
4.9: Floodlight configuration and activities in CM360
Quiz - CM360 Lesson 4.9
4.10: Create Retargeting Audience and campaign in CM360
Quiz - CM360 Lesson 4.10
4.11: CM360 VS DV360
Module 5: DMP (Oracle BlueKai)
5.1: Introduction to Data Management Platforms
5.2: Oracle BlueKai: UI and Audience Taxonomy Walk-through
5.3: Oracle BlueKai : Export and Activate Audience Segments
Quiz - DMP lesson 5.3
5.4: Advanced Terminology Explained
5.5: FAQs with Answers
Module 6: Bonus Lessons
6.1: Incrementality Testing in Digital Marketing & testing architecture
6.2: What is a CDP or Customer Data platform? Why is it considered to be Hub of performance marketing?