Here is the list of commonly asked questions in interviews related to programmatic Advertising roles:

1. What is a click macro? Why is it used?
2. What is brand safety? Why is it important? Give an example?
3. How do you implement pixels? List the steps? What tool do you used to implement pixels on website and App?
4. How do you know if the pixel is firing on the page? What tools and extensions do you use for this purpose?
5. Who are different stake holders in programmatic Advertising? If you want to run a campaign, what kind of vendors/stake holders will you be dependent on?
6. Do you prefer running campaigns on DV360 or Google? What are the differences? When will you prefer DV360 and when will you prefer Google Ads?
7. What is programmatic advertising? Explain it to a layman?
   
8. How to take screenshot of creatives uploaded to dv360?
9. What creative format will you suggest for an Awareness campaign?
10. What are macros and how do they work? What are they used for?
11. If a 3rd party tag doesn't have a click macro which is trafficked in DV360, Will the 3rd party Ad server count an impression?
12. What creative and formats are available in DV360? What are "3rd party tag" creatives?
13. Common Targeting capabilities in DV360? What are additional audience targeting capabilities of DV360 than Google Ads?
14. If I am using two 3rd party audiences segments in my campaign, what one will I be billed for?
15. What is GDPR?
16. What is ads.txt? and what does it mean to include or exclude ads.txt non-compliant publishers in the inventory targeting?
17. How does CM360 charge clients?
18. What is difference between Ad Network and Ad Exchange?
19. What is a DMP?
20. What are MMPs, how do they work? What kind of advertisers are these platforms important for?
21. Name some MMPs and which one is better?
22. What is a CDP? Why is it gaining traction in last few years? Name a CDP you know of?
23. Difference between affinity and in-market audiences?
24. What does targeting expansion setting do in DV360?
25. What is MOAT, IAS and DoubleVerify? Have you heard of any of these names?
26. What are verification vendors? What do they do?
27. What are UTM parameters? Why are they used?
28. Troubleshooting steps for High Bounce Rate traffic generated from an Open Auction campaign?
29. What are PG Deals? What are the steps to setup a PG deal?
30. Tell us the troubleshooting steps for a PG line item is not serving?
31. How will you setup a campaign structure for summer campaign for an auto-motive client? (Automotive is an example, the interviewer might ask about their industry)
32. What can be the reasons in discrepancy in traffic/clicks between a DSP and Google Analytics?
33. How would you explain to the client about PMP deals, or RTB in layman’s term?
34. Why impression discrepancies occur between DSP and an Ad Server?
35. How does cachebuster macro work?What is cachebuster macro isn’t implemented?
36. What is Active View or Viewable impression? and how does it work? What does it mean to target certain viewability in a campaign?
37. What are the prerequisites of setting up a YouTube campaign in DBM?
38. What is native advertising? and what are native ads?
39. What is a cookie? What role does it play in programmatic advertising?
40. What is DCO? What kind of advertisers should definitely use DCO?
41. Do you suggest using multiple DSPs and split the programmatic budget for a client or consolidate the spend in one DSP? Why?
42. What is reach planner in DV360? When do you use it?
43. What is Marketplace in DV360 and when do you use it?
44. Can we run Audio ads in DV360? 
45. How are third party audience usage billed in DSPs? 
46. While having a PG deal with a publisher via DV360, who uploads the creatives? Advertiser or the Publisher?
47. You want to have a PG deal with a publisher based in another country via DV360. What are the ways to reach out to them? 

Here are some additional theoretical questions that people have reported to be asked in interviews related to Programmatic Advertising:

1. What is programmatic advertising?
2. What are the different types of programmatic advertising?
3. How does programmatic advertising work?
4. What are the advantages of programmatic advertising?
5. How does programmatic advertising differ from traditional advertising?
6. What are the challenges of programmatic advertising?
7. What are the key metrics used in programmatic advertising?
8. How does programmatic advertising help improve targeting and reach?
9. What is real-time bidding in programmatic advertising?
10. What are the key trends in programmatic advertising?
11. What are the different types of programmatic ad exchanges?
12. How does programmatic advertising fit into the overall digital marketing strategy?
13. What are the key differences between open and closed programmatic ad exchanges?
14. What are the different types of programmatic ad formats?
15. What are the different types of programmatic ad inventory?
16. What are the key players in the programmatic advertising ecosystem?
17. What are the different types of programmatic ad buying methods?
18. What are the key factors to consider when choosing a programmatic ad platform?
19. What are the different programmatic ad buying models?
20. What are the key challenges of programmatic ad fraud?
21. What are the key differences between in-house and agency programmatic ad buying?
22. What are the key considerations for programmatic ad placement and optimization?
23. What are the key challenges of viewability in programmatic advertising?
24. What are the key differences between first-party and third-party data in programmatic advertising?
25. What are the key considerations for programmatic ad targeting and segmentation?
26. What are the key differences between private and public programmatic ad marketplaces?
27. What are the key challenges of programmatic ad transparency and visibility?
28. What are the key considerations for programmatic ad budget allocation and bidding strategy?
29. What are the key differences between direct and indirect programmatic ad buying?
30. What are the key challenges of programmatic ad latency and performance?
31. What are the key considerations for programmatic ad creative and messaging?
32. What are the key differences between managed service and self-service programmatic ad platforms?
33. What are the key challenges of programmatic ad measurement and attribution?
34. What are the key considerations for programmatic ad quality and brand safety?
35. What are the key differences between server-side and client-side programmatic ad buying?

Beyond the questions above?

I highly recommend to watch this video titled Programmatic Advertising explained on my YouTube channel for free. This video will help you to get familiar with the fundamentals of Programmatic Advertising in 17 minutes

Not in a Hurry?

Additionally you can go through our course where I discuss these most commonly asked questions in Digital Marketing and Programmatic Advertising interviews. The videos also contain explanations to these questions

Link to course

Want to be a Pro then?

If you are not in a hurry or the interview is not scheduled today afternoon, then I highly recommend to go through our programmatic advertising courses to get a deeper understanding of the topic

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