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Module 1: Introduction to Meta Ads ecosystem
1.1: Introduction to Meta Ads & Course
Quiz - Meta Ads lesson 1.1
1.2:About Meta Ads Ecosystem
Quiz - Meta Ads lesson 1.2
Module 2: Meta Business Suite Setup
2.1: Business Manager and Ad Account Setup
Quiz - Meta Ads lesson 2.1
2.2: Adding Payment methods, Users and Pages
Quiz - Meta Ads lesson 2.2
Module 3: Campaign Structure
3.1: Campaign Types and Objectives
Quiz - Meta Ads lesson 3.1
3.2: Campaign Structure in Meta Ads
Module 4: Launch your first Lead-Generation campaign
4.1: Basic Campaign settings
4.2: Ad Set settings
4.3: Audience settings
4.4: Placement settings
4.5: Safety and Suitability settings
Module 5: Creatives and Ads
5.1: Creative Settings
5.2: Competitor Analysis to start your creative design
5.3: Eight tips to create killer Facebook Ads
5.4: Ads design and Sizes
5.5: How to write Ad Copies
Module 6: Andromeda Update
6.1: META Andromeda Update - What it means for us?
Module 7: Instant Forms / Lead Forms
7.1: Create an Instant form for a lead gen campaign
Module 8: Ad Rejections in Meta Ads
8.1: Top reasons why Ads get rejected
Module 9: Other Audience Targeting
9.1: Creating more ad sets (Advantage Audience, Customer list, Video engagers)
Module 10: Conversion Tracking
10.1: Introduction to Conversion tracking
10.2: Generating pixel and implementing on website
10.3: Setting up conversion events
10.4: Test events setup with Meta Pixel Helper
Quiz - Meta Ads Lesson 10.4
Module 11: Conversion Campaigns/Sales Campaigns
11.1: Conversion Campaign (Prospecting Ad Set)
Quiz - Meta Ads Lesson 11.1
11.2: Look Alike Audience and Ad Set
Module 12: Retargeting campaigns
12.1: Retargeting campaigns basics
12.2: Retargeting campaign structure & Setup
Module 13: Reporting
13.1: Reporting - Filters, Columns and Breakdown
13.2: Metrics and Reporting editor tool
Top 100 Reporting metrics in Meta Ads
Module 14: Messaging Ads
14.1: Introduction to Messaging Ads
14.2: Setup Messaging Ads campaign in Meta Ads
Module 15: Reservation Campaigns
15.1: Reach and Frequency campaigns | Reservation campaigns in Meta Ads
15.2: Meta Reach planner
Module 16: Bonus lessons & updates
16.1: Bonus Lesson: What kind of Ads work in 2026 on Meta
16.2: Conversion rate optimization for landing pages
16.3: Conversion Delay
16.4: Creative is the New Targeting
16.5 Common reasons for Meta Ads not able to scale and solutions
16.6: Incrementality Testing in Digital Marketing & testing architecture
16.7: Real Marketing Case Study: From $140K to $400K/Month sales
16.8: Real Campaigns
16.9: Step by step Creative building process with AI