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Module 1: Introduction to Meta Ads ecosystem
1: Introduction to Meta Ads and Course
Quiz - Meta Ads lesson 1
2: About Meta Ads Ecosystem
Quiz - Meta Ads lesson 2
Module 2: Meta Business Suite Setup
3: Business Manager and Ad Account Setup
Quiz - Meta Ads lesson 3
4: Adding Payment methods, Users and Pages
Quiz - Meta Ads lesson 4
Module 3: Campaign Structure
5: Campaign Types and Objectives
Quiz - Meta Ads lesson 5
6: Campaign Structure in Meta Ads
Module 4: Launch your first Lead-Generation campaign
7: Basic Campaign settings
8: Ad Set settings
9: Audience settings
10: Placement settings
11: Safety and Suitability settings
Module 5: Creatives and Ads
12: Creative Settings
13: Competitor Analysis to start your creative design
14: Eight tips to create killer Facebook Ads
15: Ads design and Sizes
16: How to write Ad Copies
Module 6: Instant Forms / Lead Forms
17: Create an Instant form for a lead gen campaign
Module 7: Ad Rejections in Meta Ads
18: Top reasons why Ads get rejected
Module 8: Other Audience Targeting
19: Creating more ad sets (Advantage Audience, Customer list, Video engagers)
Module 9: Conversion Tracking
20: Introduction to Conversion tracking
21: Generating pixel and implementing on website
22: Setting up conversion events
23: Test events setup with Meta Pixel Helper
Quiz - Meta Ads Lesson 23
Module 10: Conversion Campaigns/Sales Campaigns
24: Conversion Campaign (Prospecting Ad Set)
Quiz - Meta Ads Lesson 24
25: Look Alike Audience and Ad Set
Module 11: Retargeting campaigns
26: Retargeting campaigns basics
27: Retargeting campaign structure & Setup
Module 12: Reporting
28: Reporting - Filters, Columns and Breakdown
29: Metrics and Reporting editor tool
Top 100 Reporting metrics in Meta Ads
Module 13: Conversion Rate Optimization (CRO)
13.1: Conversion rate optimization tips for landing pages