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Module 1: Introduction to Google Ads
1.1. Introduction to Google Ads
Quiz - Google Ads Lesson 1
1.2: Create a Google Ads account
Quiz - Google Ads Lesson 2
Important Information
1.3: Account Hierarchy & Ad Groups
Quiz - Google Ads Lesson 3
Module 2: UI Overview
2.1: Getting to know the new UI
Module 3: Setting up Goals
3.1: Setup your first conversion action
Module 4: Setup Your first search campaign (Updated)
4.1: Campaign Goal type and Naming convention
4.2: Bidding strategy explained
Quiz - Google Ads Lesson 7 (Bidding Strategies)
4.3: Network Settings in Search campaign
4.4: Location Settings in Search campaign
4.5: Language settings in Search campaigns
Quiz - Google Ads lesson 10
4.6: Ad Rotation, Schedule and Brands settings
4.7: Ad Group Structure
4.8: Keyword Research
Keyword Planner Sheet link
4.9: Keyword Match types
4.10: Research for Ad copy
4.11: Write Text Ads - Final URL, Headlines and Descriptions
4.12: Ad Extensions in Search campaigns
4.13: Campaign Budget
4.14 Negative Keywords
Module 5: Reporting on Search Campaigns
51: Campaign overview and Search Terms report
5.2: Google Ads reporting with Looker studio for Free
5.3: Scheduling Looker Studio reports and learning metrics
Reportin Metrics in Google Ads
Links to learn reporting metrics
Module 6: Performance Max
6.1: Introduction to Performance Max
6.2: Bidding and Asset Groups
6.3: Audience signals and budget
Module 7: Remarketing Campaigns
7.1 Introduction to Remarketing campaigns in Google Ads
7.2 Audience creation for Remarketing campaigns
7.3 Setting up Display Remarketing campaign
7.4 Uploading display Ads
Module 8: Conversion Rate Optimisation (CRO)
8.1: Conversion rate optimization tips for landing pages
Module 9: App Campaigns (UAC)
9.1: Setup App Marketing campaigns (UAC campaigns)