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Important Information & Notice Board
Ongoing Course updates
Module 0: Introduction to Course & DSPs
0.1: Introduction to the course
0.2: What is a DSP?
Module 1: Introduction to DV360 and UI
1.1: Comparison between Google Ads & DV360
1.2: Platform & UI walk-through of DV360
1.3: Create an Advertiser account in DV360
Module 2: Create Your First Campaign in DV360
2.1: Create your first Campaign in DV360
2.2: Create your first Insertion Order (IO) in DV360
2.3: Floodlight setup (Conversion tracking in DV360)
2.4: Creative Formats and Types available in DV360
2.5: Create your first Line Items in DV360
Module 3: Reporting
3.1: Reports and Dashboards in DV360
Module 4: YouTube Campaign
4.1: Types of YouTube Ads available in DV360
4.2: Create YouTube Ads and Line Items in DV360
Module 5: Deals in DV360
5.1: Types of Inventory Deals in DV360
Quiz - Types of Inventory DV360
5.2: Marketplace in DV360
5.3: How to setup and Configure deals in DV360
Quiz - Setup and Configure deals in DV360
Module 6: More creative types
6.1: Traffic 3rd Party creative tags in DV360
6.2: Native Ads, Rich Media Ads and Creative Gallery in DV360
Module 7: Optimization
7.1: Troubleshoot - Line item not delivering in DV360
Module 8: Reach and Branding
8.1: Introduction to branding campaigns
8.2: Reach Planner in DV360
Module 9: Programmatic DOOH in DV360
9.1: Introduction to Programmatic DOOH
Module 10: Conversion Rate Optimization (CRO)
10.1: Conversion rate optimization tips for landing pages
Module 11: Bonus Lesson (Optional)
11.1: Introduction: Advertisers, Publishers and evolution of Ad Networks
11.2: Ad Exchanges, DMP, Verification Vendors & other stakeholders
11.3: Types of Programmatic Buying/Deals