arrow_back
Module 1: Digital marketing course for beginners
1.1: Introduction to Digital Marketing and Performance Marketing
Quiz - Digital Marketing course lesson 1.1
1.2: Digital and Performance Marketing terminology
Quiz - DM Course lesson 1.2
1.3:Digital and Performance Marketing terminology continued
Quiz - DM Course lesson 1.3
1.4: Digital Marketing channels
1.5: Digital Marketing channels (Advanced)
1.6: Digital Marketing channels (Advanced)
1.7: How to do Market research and Audit
1.8: Tools for Research Audit
1.9: Introduction to Audiences
1.10: Types of Audience
1.11: Persona/Avatar in Digital Marketing Audience
1.12: Google Analytics UA (Legacy mode/Deprecated)
1.13: Google Analytics 4 (GA4)
Quiz - Google Analytics 1.13
1.14: UTM parameters
1.15: Microsoft Clarity
1.16: Reporting Fundamentals in Digital Marketing
1.17: Reporting Dashboards
1.18: Digital marketing project Briefing
1.19: Introduction to Media Planning
1.20: Digital marketing strategy/case study
1.21: My toolkit as a Digital Marketer
Module 2: Google Ads Mastery
2.1: Introduction to Google Ads
Quiz - Google Ads Lesson-Part 2.1
2.2: Create a Google Ads account
Quiz - Google Ads Lesson 2.2
2.3: Important Information
2.4: Account Hierarchy & Ad Groups
Quiz - Google Ads Lesson-Part 2.4
2.5: Getting to know the new UI
2.6: Setup your first conversion action
2.7: Campaign Goal type and Naming convention
2.8: Bidding strategy explained
Quiz - Google Ads Lesson 2.8
2.9: Network Settings in Search campaign
2.10: Location Settings in Search campaign
2.11: Language settings in Search campaigns
Quiz - Google Ads lesson-part 2.11
2.12: Ad Rotation, Schedule and Brands settings
2.13: Ad Group Structure
2.14: Keyword Research
2.15: Keyword Planner Sheet link
2.16: Keyword Match types
2.17: Research for Ad copy
2.18: Write Text Ads - Final URL, Headlines and Descriptions
2.19: Ad Extensions in Search campaigns
2.20: Campaign Budget
2.21: Negative Keywords
2.22: Campaign overview and Search Terms report
2.23: Google Ads reporting with Looker studio for Free
2.24: Scheduling Looker Studio reports and learning metrics
2.25: Reportin Metrics in Google Ads
2.26: Links to learn reporting metrics
2.27: Introduction to Performance Max
2.28: Bidding and Asset Groups
2.29: Audience signals and budget
2.30: Introduction to Remarketing campaigns in Google Ads
2.31: Audience creation for Remarketing campaigns
2.32: Setting up Display Remarketing campaign
2.33: Uploading display Ads in Remarketing campaign
2.34: Setup App Marketing campaigns (UAC campaigns)
2.35: Introduction to Demand Gen campaigns
2.36: Campaign, Ad Set and Placement settings
2.37: Setting up Ads and Formats
2.38: Introduction to standard shopping Ads
2.39: Setting up shopping Ads campaign
2.40: Google Search Ads optimization best practices
2.41: Google Ads > Ultimate Optimization checklist
2.42: Conversion rate optimization for landing pages
2.43: Google Ads recent useful updates
2.44: Link to presentation
2.45: Important things to know before running Google Ads (Part 1)
2.46: Important things to know before running Google Ads (Part 2)
2.47: Conversion Delay
2.48: Real Marketing Case Study: From $140K to $400K/Month sales
Module 3: Meta Ads Complete Course
3.1: Introduction to Meta Ads & Course
Quiz - Meta Ads lesson 3.1
3.2:About Meta Ads Ecosystem
Quiz - Meta Ads lesson 3.2
3.3:Creative is the New Targeting
3.4: Business Manager and Ad Account Setup
Quiz - Meta Ads lesson 3.4
3.5: Adding Payment methods, Users and Pages
Quiz - Meta Ads lesson 3.5
3.6: Campaign Types and Objectives
Quiz - Meta Ads lesson 3.6
3.7: Campaign Structure in Meta Ads
3.8: Basic Campaign settings
3.9: Ad Set settings
3.10: Audience settings
3.11: Placement settings
3.12: Safety and Suitability settings
3.13: Creative Settings
3.14: Competitor Analysis to start your creative design
3.15: Eight tips to create killer Facebook Ads
3.16: Ads design and Sizes
3.17: How to write Ad Copies
3.18: META Andromeda Update - What it means for us?
3.19: Create an Instant form for a lead gen campaign
3.20: Top reasons why Ads get rejected
3.21: Creating more ad sets (Advantage Audience, Customer list, Video engagers)
3.22: Introduction to Conversion tracking
3.23: Generating pixel and implementing on website
3.24: Setting up conversion events
3.25: Test events setup with Meta Pixel Helper
Quiz - Meta Ads Lesson 3.25
3.26: Conversion Campaign (Prospecting Ad Set)
Quiz - Meta Ads Lesson 3.26
3.27: Look Alike Audience and Ad Set
3.28: Retargeting campaigns basics
3.29: Retargeting campaign structure & Setup
3.30: Reporting - Filters, Columns and Breakdown
3.31: Metrics and Reporting editor tool
3.32: Top 100 Reporting metrics in Meta Ads
3.33: Introduction to Messaging Ads
3.34: Setup Messaging Ads campaign in Meta Ads
3.35: Bonus Lesson: What kind of Ads work in 2026 on Meta
3.36: Conversion Delay
3.37: We Audited 50 Meta Ads accounts unable to scale (same reasons!)
Module 4: Digital Marketing Strategy with ChatGPT
4.1: Introduction to the course, About Prompts
4.2: Task for Lesson
4.3: Prompts Used in course
4.4: Response Sheet
4.5: Full Stack AI Marketing toolkit
4.6: Client and Assets audit using ChatGPT
4.7: Client briefing and briefing template
4.8: Task for Lesson
4.9: Market Research
4.10: Competitor Research
4.11: Audience Analysis & Avatar Building
4.12: Media Planning
4.13: ChatGPT transcript for Lesson (Link)
4.14: Keyword Research
4.15: Creative and Ad Copies
4.16: Reporting and Analysis
4.17: Create content plan, pillars and calendar using ChatGPT (for Social Media & Ads)
4.18: YouTube content marketing strategy
4.19: Image Generation after March 2025 Update
4.20: AI Maturity benchmarking and Roadmap
4.21: AI Marketing Checklist + Project Tracker
4.22: 22 Business ideas for freelancing and agency
4.23: 22 prompts and Ideas for AI agents
Module 5: Fix your Marketing Workshop
Module 6: Introduction to Programmatic Ads
6.1: Introduction: Advertisers, Publishers and evolution of Ad Networks
6.2: Ad Exchanges, DMP, Verification Vendors & other stakeholders
6.3: Types of Programmatic Buying/Deals
Module 7: DV360
7.0: About Module
7.1: Introduction to DV360 module
7.2: What is a DSP?
7.3: DV360 account opening process
7.4: Advantages of DV360 over other Ad platforms
7.5: Account Hierarchy in DV360
7.6: Introduction to Platform UI
7.7: Create an Advertiser account in DV360
7.8: Campaign naming & Convention
7.9: Campaign Naming sheet link
Campaign Naming sheet
7.10: Campaign budgets and KPIs
7.11: Reach & Frequency of campaigns
7.12: Create your first Campaign in DV360
7.13: Create your first Insertion Order (IO) in DV360
7.14: Floodlight setup (Conversion tracking in DV360)
7.15: Creative Formats and Types available in DV360
7.16: Create your first Line Items in DV360
7.17: Reports and Dashboards in DV360
7.18: Types of YouTube Ads available in DV360
7.19: Create YouTube Ads and Line Items in DV360
7.20: Types of Inventory Deals in DV360
Quiz - Types of Inventory DV360 7.20
7.21: Marketplace in DV360
7.22: How to setup and Configure deals in DV360
Quiz - Setup and Configure deals in DV360 7.22
7.23: Traffic 3rd Party creative tags in DV360
7.24: Native Ads, Rich Media Ads and Creative Gallery in DV360
7.25: Troubleshoot - Line item not delivering in DV360
7.26: DV360 Campaign Delivery Troubleshooting Checklist
7.27: Introduction to branding campaigns
7.28: Reach Planner in DV360
7.29: Introduction to Programmatic DOOH
Module 8: CM360
8.1: What is CM360 and what is it used for?
Quiz - CM360 Lesson 8.1
8.2: Platform Walk-Through and modules of CM360
8.3: About trafficking workflow and Ad Selection process in CM360
8.4: Create an Advertiser account in CM360
8.5: Create your first campaign in CM360
8.6: Create Placements in CM360
Quiz - CM360 lesson 8.6
8.7: Upload Creatives and create Ads in CM360
Quiz - CM360 lesson 8.7
8.8: Download, Send & Ad Test Tags in CM360
Quiz - CM360 lesson 8.8
8.9: Floodlight configuration and activities in CM360
Quiz - CM360 Lesson 8.9
8.10: Create Retargeting Audience and campaign in CM360
Quiz - CM360 Lesson 8.10
8.11: CM360 VS DV360
Module 9: DMP (Oracle BlueKai)
9.1: Introduction to Data Management Platforms
9.2: Oracle BlueKai: UI and Audience Taxonomy Walk-through
9.3: Oracle BlueKai : Export and Activate Audience Segments
Quiz - DMP lesson 9.3
9.4: Advanced Terminology Explained
9.5: FAQs with Answers
Module 10: Digital Marketing Interview Preparation
10.1: Digital Marketing questions with Explanation
10.2: Digital Marketing questions with Explanation
10.3: Programmatic Advertising Interview Questions with explanations
10.4: Programmatic Advertising Interview Questions with explanations
10.5: Programmatic Advertising Interview Questions with explanations
10.6: Question Set
10.7: Question Set
10.8: Introduction to Programmatic Advertising
10.9: 40 Programmatic Ads Terms explained
10.10: Customer Data platforms
10.11: How to create a Digital Marketing Strategy
10.12: Use of AI tools like ChatGPT in DM
10.13: Incrementality testing
10.14: What is a CDP or Customer Data platform? Why is it considered to be Hub of performance marketing?
10.15: Incrementality Testing in Digital Marketing & testing architecture
Module 11: Digital Products and Templates
11.1: Instruction to Use
11.2: Read me first
11.3: Client Brief for Digital Marketing
11.4: Client Brief
11.5: Digital Marketing Media Strategy
11.6: Google Ads Optimization Checklist & Process
11.7: Media Plan Templates
11.8: Project Tracker Sheet
11.9: Reporting Templates