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Module 1: Introduction to Digital Marketing and Performance Marketing
1.1: Introduction to Digital Marketing and Performance Marketing
Quiz - Digital Marketing course lesson 1
Module 2: Digital Marketing Terminology
2.1: Digital and Performance Marketing terminology
Quiz - DM Course lesson 2
2.2: Digital and Performance Marketing terminology continued
Quiz - DM Course lesson 3
Module 3: Digital Marketing channels and formats
3.1: Digital Marketing channels
3.2: Digital Marketing channels (Advanced)
3.3: Digital Marketing channels (Advanced)
Module 4: Market Overview, Research and Audit
4.1: How to do Market research and Audit
4.2: Tools for Research Audit
Module 5: Audience - Sizing and tools
5.1: Introduction to Audiences
5.2: Types of Audience
5.3: Persona/Avatar in Digital Marketing Audience
Module 6: Google Ads
6.1. Introduction to Google Ads (Updated)
6.2: Create a Google Ads account (Updated)
Quiz - Google Ads Lesson 2
Important Information
6.3: Account Hierarchy & Ad Groups (Updated)
6.4: Getting to know the new UI (Updated)
6.5: Setup your first conversion action (Updated)
6.6: Campaign Goal type and Naming convention (Updated)
6.7: Bidding strategy explained (Updated)
Quiz - Google Ads Lesson 7 (Bidding Strategies)
6.8: Network Settings in Search campaign (Updated)
6.9: Location Settings in Search campaign (Updated)
6.10: Language settings in Search campaigns (Updated)
6.11: Ad Rotation, Schedule and Brands settings (Updated)
6.12: Ad Group Structure (Updated)
6.13: Keyword Research (Updated)
Keyword Planner Sheet link
6.14: Keyword Match types (Updated)
6.15: Research for Ad copy
6.16: Write Text Ads - Final URL, Headlines and Descriptions
6.17: Ad Extensions in Search campaigns
6:18: Campaign Budget
6.19: Negative Keywords
6.20: Campaign overview and Search Terms report
6.21: Google Ads reporting with Looker studio for Free
6.22: Scheduling Looker Studio reports and learning metrics
Reportin Metrics in Google Ads
Links to learn reporting metrics
Module 7: Google Ads advanced
7.1 : Introduction to Performance Max
7.2: Bidding and Asset Groups
7.3 : Audience signals and budget
7.4 Introduction to Remarketing campaigns in Google Ads
7.5 Audience creation for Remarketing campaigns
7.6 Setting up Display Remarketing campaign
7.7 Uploading display Ads in Remarketing campaign
Module 8: Analytics and Tools
8.1: Google Analytics UA (Legacy mode/Deprecated)
8.2: Google Analytics 4 (GA4)
Quiz - Google Analytics
8.3: UTM parameters
8.4: Microsoft Clarity
Module 9: Reporting
9.1: Reporting Fundamentals in Digital Marketing
9.2 : Reporting Dashboards
Module 10: Briefing, Media Planning and Strategy
10.1: Digital marketing project Briefing
10.2: Introduction to Media Planning
10.3: Digital marketing strategy/case study
Module 11: Conversion Rate Optimisation (CRO)
11.1: Conversion rate optimization tips for landing pages
Module 12: Digital Marketers Toolkit
12.1: My toolkit as a Digital Marketer